![]() If you study the websites that hold top-ranking positions in Google searches, you will find many of them having strong social signals. So yes, there is a definite correlation between a site’s position in the SERPs and the number of social signals it has. ![]() Indirectly, it does have a positive effect on a page’s search ranking. ![]() Now, here’s the thing: even though social media is not a ranking factor on a superficial level, it has significance if you look deeper. The links that you share on Twitter, Facebook and Pinterest may help your brand get more exposure, but they aren’t seen by Google or Bing’s algorithm as a ranking signal. In other words, social media signals don’t directly help your search engine rankings. However, contrary to popular belief, social media doesn’t directly contribute to SEO. Yes, social media and SEO might look different, but there’s no doubt that they help each other. It not only makes your SEO activities effective but also lucrative. The reason being simple: social media is important for SEO in more than one way. It’s a topic on several case studies that never gets old. Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. They’ll want to gather enough information to make sure the longer lengths will have any impact on user experience.īe sure to subscribe to our newsletter and follow our blog to learn of any changes.The search industry is always abuzz about how social media can influence SEO. Google could change it at any moment, but we think it will be a while before they do. You probably won’t see huge movement up, but you definitely don’t want to see traffic go down.Īgain, we have to remind you that the changes to the Google meta description and title length are an experiment. Test their performance against the old ones and see if they’re actually having any positive impact. If you do make changes, make sure you watch them carefully. That at least will add a bit of brand awareness you didn’t have room for before. If you’re scared to make any big changes, the extra 10-11 characters could be enough to add your business’s name. Maybe get professional copywriters to do it for you.Īdd branding. But if you use them well, AKA written naturally like you would with your other content, they can help you increase your rankings. Okay, we know we just said not to fill the space with keywords. Here are some things you should do to take advantage of the added elbow room: What do you do with all that extra space? No-the answer is not “fill it with keywords.” Your meta descriptions and titles should have at least one or two keywords, but you still don’t want to come off as spammy. Time will tell if these lengths will change or if they’ll stick around. It could be Google let that slip by, or it might be totally intentional. We honestly don’t know why the mobile title length would be longer than the desktop, since mobile seems to want to keep things more concise. ![]() Keep in mind these are suggestions, averages compiled from examples we’ve seen online. Now sitting at 600 pixels wide, the search results have more room for a bigger title and meta description. Last week, SEMPost noticed Google had increased the width of the search results by about 100 pixels. How Long Should Your Titles and Meta Description Lengths Be Now? have some suggestions for how you can make the most of the added space. In our years providing top SEO services, this is a meaningful change that you’d best take advantage of now. Google has increased the width of the main search results, and as a result, the lengths for meta descriptions and titles before they become truncated has increased too.Īlthough we don’t know if this change will last (it could be another typical Google experiment for all we know), we at SEO Inc. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember-but it seems the times have changed. You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. ![]()
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